Heads/ La Bottega dell'Arte
author Marco Franzoso
This is one of our collateral projects in collaboration with writer Marco Franzoso: our aim was to focus on the relation between art, culture, society and business, for a new communication Renaissance.
From Michelangelo to Petrarca, from Giotto to D’Annunzio, art was always also a tool for communicating religious and political power, just like today it can be a tool for communicating economic power.
La Bottega dell’Arte is an attempt to bring art and industry close to one another again.