Project

Heads/ La Bottega dell'Arte

Year
2016

Credits
author Marco Franzoso

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This is one of our collateral projects in collaboration with writer Marco Franzoso: our aim was to focus on the relation between art, culture, society and business, for a new communication Renaissance.

From Michelangelo to Petrarca, from Giotto to D’Annunzio, art was always also a tool for communicating religious and political power, just like today it can be a tool for communicating economic power.

La Bottega dell’Arte is an attempt to bring art and industry close to one another again.

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