“Make the logo bigger” is the monograph published by the creative studio Heads Collective to celebrate its 10th years anniversary and distributed by Corraini Edizioni.
Through its 772 pages the book collects the best works of the Italian studio over the last 10 years: from advertising campaigns for fashion brands (OVS, Il Gufo, Geox, Vic Matiè), to creative communication for museums, cultural foundations and events (Case Museo Milano, Fondazione Claudio Buziol, Lo Stile dello Zar exhibition at Museo del Tessuto di Prato, I Della Robbia exhibition at Apt Arezzo) and also communication for social issues (i.e. the many projects developed for Medici con l’Africa Cuamm, and the social campaigns for Avis, the main italian blood donors’ association).
At the end of the book you will find contributions by many friends and clients recalling memories and experiences they shared with Heads Collective such as illustrations, photographs, words and musical scores.
“Make the logo bigger” stands out thanks also to a peculiar packaging: Bodonian binding, debossed and silk-screen printed covers in four fluo colours; on the inside, colourful paper. The book was printed in 1.000 copies, 300 of which have already been distributed.
Heads promoted “Make the logo bigger” both through social networks and an exclusive event for clients and friends at Palazzo Giacomelli, the prestigious representative seat of Unindustria Treviso, in the very heart of the historical city.