The project called on twenty-five design and communication studios to reinterpret the rosary to suit the twenty-first century, between symbolism and experimentation, on the occasion of the exhibition Aveamen – Design per lo spirito at Laboratorio 2729.
Heads took part in the event, organised by LabIT Associati, introducing the design of a Secular Rosary inspired by fashion brands: it comes with a breviary of prayers celebrating the “Mysteries and Apostles of Fashion, a hymn to Money and to the Credit Card”.
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