Advertising campaign Season Ticket

Heads conceived and realized the Acvt Season Ticket campaign 2018/2019, with a concept centered on one of the landmarks of public transport: the stop.

What do all travelers have in common, regardless of age and means of transport? Everyone embarks on a journey, everyone departs from a stop. The stop is the first and necessary meeting point between traveler and means of transport, it is the foundations of the journey itself: the place from which we leave and where we return, the place where we wait, we reflect, we dream, we taste the destination. The stop is the most familiar place for travelers, it is the most private thing in the public service and it is personal, just like the season ticket.