Heads / Afol - Caporalato

Client
Afol Metropolitana Milano

Project

Advertising campaign Caporalato

Keywords
advertising, campaign, video, brochure

Year
2022

Credits
photo Matteo De Mayda; video Alessandro Carlozzo

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The campaign aims to raise awareness of institutions, companies and public opinion on the problem of illegal hiring in agriculture. At the same time wants to give potential victims tools and information to know and defend their rights.

I0 R-ESISTO (I Resist/ I Exist) is the headline: on the one hand it emphasizes the existence of a problem, on the other it pays homage to the dignity and strength of people who, even if in difficulty, can and must react. Its diffusion reached Lombardy, Veneto and Trentino Alto Adige with an omnichannel campaign: social, digital, billposting and information materials distributed among the large network of anti-trafficking subjects.

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