Brand identity

Keywords
identity, corporate identity, advertising, photo, packaging, social

Year
2016

Credits
photo Manolo Sinibaldi

Communication for Alé conveys the brand’s young, sporty, brave and irreverent spirit.

Heads developed a rebranding campaign generating changes to the product, packaging, advertising and digital presence.

The key element is the colour graduation, which suggests speed and forward tension and also contains within it the two worlds – female and male – that the brand speaks to with equal interest.