
Client
Angelique Devil
Brand identity
Keywords
identity, brand identity, naming, packaging, product design, photo
Year
2008
Credits
product design Matteo Cibic; copy Cosimo Bizzarri; photo Francesco de Luca
Before storytelling became a fashionable strategy, Heads used short stories to communicate the launch of a new shop of lingerie and sex toys in Milan.
Angelique Devil, a fictional character, is the shop owner and protagonist of a series of intriguing stories, written by Cosimo Bizzarri, in which she embodies either a mistress or a madam.
The stories accompanied the sexy visual identity and the Bibelot Sexuel collection designed by Matteo Cibic, which was the subject of Heads’ publication H2: a series of objects for the home and jewels that hide a double personality and function as pleasure tools.












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