Brand identity

Before storytelling became a fashionable strategy, Heads used short stories to communicate the launch of a new shop of lingerie and sex toys in Milan.

Angelique Devil, a fictional character, is the shop owner and protagonist of a series of intriguing stories, written by Cosimo Bizzarri, in which she embodies either a mistress or a madam.

The stories accompanied the sexy visual identity and the Bibelot Sexuel collection designed by Matteo Cibic, which was the subject of Heads’ publication H2: a series of objects for the home and jewels that hide a double personality and function as pleasure tools.