Advertising campaign Manimali

Since 2015, Heads has managed the integrated communications of the Treviso-based energy products provider and subsidiary of Gruppo Ascopiave. Heads came up with the main concept and an easily recognisable visual style, from which then all advertising and special projects followed.

For Ascotrade Heads planned a campaign that stood out from the language typically used by market operator to strengthen the brand’s recognisability. The brand’s historical claim “Energia dalle nostre mani” (Energy fromour hands) is embodied by artist Guido Daniele’s body-painted manimali (animal-hands).

Energy thus becomes a synonym for life, nature, but also creativity, art and work, and Ascotrade presents itself not as a simple service provider but as a real engine of economic and cultural development in the region, also through social messages.