Verso Il Parco della Pace

Client
Aspro Studio

Project

Verso Il Parco della Pace

Keywords
identity, corporate identity, advertising, editorial, social

Year
2016

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Aspro Studio is an architecture firm based in Vicenza. Its practice focuses on the integration of urban design, architecture and landscape. Heads collaborates with Aspro Studio on the development of project concepts and visual identities, signage systems, publications, tourist marketing material and regional development initiatives.

The City of Vicenza sought to involve its citizens in the redevelopment project of the former Dal Molin military airport, through a series of initiatives that – starting from the name, Verso il Parco della Pace (Towards the Peace Park) – stressed the importance of a shared path.

In collaboration with Aspro Studio, Heads developed the concept, designed the project’s coordinated image, curated the graphic design of two publications distributed with the city’s most popular newspaper, and managed the initiative’s Facebook page to encourage community involvement.

Heads also developed a particular signage system for the Park: signs placed atop totems or messages written in resin on the ground read the words for “peace” in fourteen different languages, providing visitors with food for thought and conveying messages of peace.

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