
Client
Autostrade per l’Italia
Se una sera d'estate un viaggiatore
Keywords
special project, identity, event, contest
Year
2015
Heads has collaborated with Autostrade per l’Italia since its early days and, over the years, Heads has planned and developed special projects in connection with specific initiatives and occasions.
Se una sera d’estate un viaggiatore (If on a summer’s night a traveller) is a theatre performance inspired by travelling which was staged in the summer of 2015 to raise funds for a charity project in Brazil.
Autostrade per l’Italia employees were the actors, authors and producers of the show, put together starting from the short stories their colleagues submitted to a dedicated writing competition in the preceding months.
Acting is a bit like playing: that’s why Heads chose to communicate the initiative with highly stylised illustrations that express the project’s playful dimension.







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