Alfabeto della Solidarietà
special project, campaign, photo, video, digital, event
photo Francesco de Luca
Avis volunteers are once again the protagonists of the project Alfabeto della Solidarietà (Alphabet of Solidarity). Thirty-five people of all ages hold the letters of the alphabet in four different characters, literally becoming “carriers” of solidarity messages.
Through an interactive online game, anyone can use the letters to compose their message and share it on their social profile.
Alfabeto della Solidarietà was also the subject of an installation in Milan main train station in May 2017.
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