Advertising campaign Dialetti

Blood is something we all have in common. It has no nationality or religion, it does not depend on the colour of our skin or the place we live in.

These considerations were the starting point for building the 2016 communication campaign Dialetti (Dialects): a participatory campaign that actively called upon all 3400 Avis groups in Italy to send us a proverb or motto about blood.

Seventeen people, including donors, receivers and volunteers, were then selected as campaign testimonials, representing a collective portrait of the Association and, indirectly, of the whole of Italian society.