Musica nel Sangue 10

Musica nel Sangue (Music in the Blood) is the project Heads conceived, with the support of the three main organisations for blood donation in Veneto, to raise school kids’ awareness on the importance of donating blood.

Heads chose music as the element of aggregation and the vehicle of positive messages. The competition between bands from secondary schools across Veneto took place five years in a row, from 2008 to 2012. It was developed both on stage, with live gigs in three stages – intra-school, provincial and finally regional – and through the website musicanelsangue.it, on which users could upload their music videos and get voted by the community.