Brand concept Zero

Sometimes a Zero is a lot.

An example of this are the new brand we created for Azove, a consortium of beef producers, and the "Ricominicamo da Zero" campaign. A new way of making meat starting from Zero: without antibiotics, pure, for a more sustainable product, with less waste and healthier. A project that looks to the future, for which we designed the identity of the brand and created the campaign with the related ATL, BTL and digital materials.