Advertising campaign 16

Barberini Eyewear is the commercial project by leading glass lens company Barberini. For this collection of innovative eyewear, Heads conceived and developed the concept of the Spect-Actors: people who are both spectators and actors of their own life, because to see well means also to be able to fully enjoy each experience and best seize every opportunity.

For the brand’s launch, Heads worked together with Franceco Meneghini to produce a suggestive teaser video. This first work was followed by a press campaign featuring hybrid humans from the future portrayed on a black background by photographer Emilio Tini.