Mido Eyewear Show 2018

On the occasion of the Mido Eyewear Show 2018 Heads oversaw the setting up of the Barberini Eyewear stand, the commercial project by leading glass lens company Barberini.

In the dedicated space reign the spatial atmospheres, the skies and the galaxies. This background context leaves the scene to the visitor, a real Spect-Actor, who interacts with the spaces to become the protagonist. The exhibition is in this sense a metaphor of the concept of the 2018 campaign in which the spectator-actor emerges from the background and becomes the leading actor.