Advertising campaign SS12

Between 2010 and 2013, in a multi-annual communication route, Heads contributed to the global repositioning and reorganization of the Bata image. The brand acquired a significantly fashion dimension which was applied, year after year, in multi-subject campaigns geared to a wide range of consumers.

The SS12 collection is based on backgrounds studied ad hoc: spring colours that identify the target. If a colour identifies a world, a shoe speaks to the heart and becomes the ideal companion of that world. Essential, clean, apparently basic shots, to put the star in the foreground: the shoe, the cult product, is made even more special by the styling and by the respectful and original hand of the photographer.