Training handbooks

Client
Benetton Group

Project

Training handbooks

Keywords
identity, corporate identity, graphic design

Year
2017

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Between 2014 and 2017 Heads collaborated with Benetton Group for the realization of the Training handbooks, manuals designed for the sales force and focused on various topics such as the features of the products or the management of the store and evaluation of its performance. The five manuals have been declined in 10 European and non-European languages.

The graphic design seeks to achieve maximum readability and ease of use thanks to a recursive graphic layout, a double pictogram system and the definition of a colour code to identify each different topics.

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