Gift Card

In the designer-illustrated Coin gift cards, the container adds meaning to the content and the form adds value to the substance.

In a sort of image transfer, a disposable tool such as the pre-paid gift card turns into a collector’s item, with five subjects developed by illustrators Agnese Baruzzi, Aurora Biancardi, Silke Devivo, Pier Fichefeux and Lorenzo Petrantoni. The latter was also the protagonist of the brand’s communication campaign.