Gift Card

Client
Coin

Project

Gift Card

Keywords
identity, corporate identity, illustration, design

Year
2009

Credits
illustration Lorenzo Petrantoni, Agnese Baruzzi, Silke De Vivo, Aurora Biancardi, Pier Fichefeux

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In the designer-illustrated Coin gift cards, the container adds meaning to the content and the form adds value to the substance.

In a sort of image transfer, a disposable tool such as the pre-paid gift card turns into a collector’s item, with five subjects developed by illustrators Agnese Baruzzi, Aurora Biancardi, Silke Devivo, Pier Fichefeux and Lorenzo Petrantoni. The latter was also the protagonist of the brand’s communication campaign.

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