Brand identity

Young people, sustainability and future: the three key words of the Alpine World Ski Championships 2021. 14 days of men’s and women’s downhill racing, Super G, giant, slalom and combined, as well as the culmination of #roadtocortina, a four-year programme of international races begun in 2018.

Heads, in association with Italo Lupi, has managed the brand identity and the coordinated image of Cortina 2021, designing its logo and producing all the communication materials of the events, starting from 2018.