Advertising campaign 20

Heads renews its collaboration with Cosmoprof Worldwide - the world's most important B2B event dedicated to cosmetics and beauty - obtaining the realization of the 2020-2021 advertising campaign.

Emilio Tini's shots capture a boundless beauty, the symbol of an open and multicultural society. The painted faces and the different ethnicity of the models symbolize the various locations of the Cosmoprof fair 2020, which will be held in Bologna, Las Vegas, Mumbai, Hong Kong and Bangkok.
The 2020 campaign is characterized by a couple shot, a detail that emphasizes the ethnic diversity of the models.
Laura Stucchi's make-up, real body art and protagonist element of the campaign allows to obtain an alienating visual effect in a dialogue between fiction and reality, between the real and painted faces of the models.

The 2020-2021 campaign, like the previous ones, will land on the main national and international media with digital adaptations, trade and consumer press, billboards and television.