Prima le mamme e i bambini

In 2011, Cuamm launched a programme in four Sub-Saharan African countries to fight maternal and child mortality – which is one of the United Nations Millennium Development Goals.

To communicate this priority, Heads came up with the concept “Mothers and babies first”, then adopted as the name of the campaign. Five years later, Cuamm extended this project to seven more countries, aiming to monitor the first 1000 days of life of each child.

This new project was also the occasion for a significant renewal of the coordinated image.