Brand identity

Client
Curvet

Project

Brand identity

Keywords
identity, brand identity, corporate identity

Year
2007

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“Production is language and poetry: people today no longer read books, but at least they are forced to read objects”, said Alberto Gavina.

On the occasion of the Salone del Mobile 2007, Heads was in charge of the art direction for the communication of Marche company Curvet Ambienti’s six brands – Simon, Arte&Cuoio, RSVP, Sica, Triangolo, Zeritalia – emphasising the heritage of the iconic products of the related six collections.

At the same time, the project paid homage to Dino Gavina, the founder of Studio Simon, who, starting in the 1960s, worked together with designers such as Carlo Scarpa, Kazuhide Takahama, Man Ray, exploring innovative paths that came to impose themselves as design icons.

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