Corporate identity

De Lotto Eyewear is the consumer brand launched by De Lotto, one of the oldest eyewear makers of the Cadore area, with an eighty-year-long tradition of manufacturing high-end eyeglasses.

A distinctive characteristic of the first collection is the use of wood combined with acetate. The unusual pairing of the two materials provided inspiration for the coordinated image, playing on the contrast of colour and the shiny/opaque effect; at the same time, the main company was reinterpreted and updated.

Heads also built the e-commerce site.