Heads / Diadora #RunWithMe

Client
Diadora

Project

#RunWithMe

Keywords
special project, contest, campaign, photo, video, digital

Year
2019

Credits
photo Giulio Rustichelli, Francesco de Luca; video Giulio Tami, Alessandro Carlozzo, Pietro Malvestio; web development The House of Mouse

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Any sportsman has at least one lazy friend and Diadora has decided to challenge them, raffling off a trip to Miami Beach to motivate them.

This is how #RunWithMe was conceived and edited by Heads for Diadora and the Intersport group: a contest against laziness. To participate, every sportsman had to challenge a lazy friend with a video, asking him/her to get involved and train together, documenting everything with nice and captivating videos to be voted on social media.

The 10 most voted couples flew overseas to participate in the Miami Beach Halloween Half Marathon or the Freaky 4 Miler.

To encourage participation in the contest, we involved a couple of special influencers: Andrea Pinna (the lazy one) and Lisa Migliorini (the sportswoman), who started the challenge.

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Heads / Diadora #RunWithMe - training

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