identity, corporate identity, catalogue, advertising, illustration
photo Andrea Pancino; illustration Giorgia Ricci
A sofa is not just a sofa; it is a precise idea of design and quality.
The Divanidea vision gives way to the concept of its visual identity in 2011: each product is made for a given consumer, a given use, a given setting. The illustrated line is used to evoke its specific characteristics, succeeding in not weighing down the visual space that remains dominated by the product.
The 2012 collection is designed to occupy minimal space, with a sophisticated but not ostentatious style. The products are surrounded by few, simple and everyday illustrations.