identity, corporate identity, catalogue, advertising, illustration
photo Andrea Pancino; illustration Francesca Rizzato
A sofa is not just a sofa; it is a precise idea of design and quality.
The Divanidea vision gives way to the concept of its visual identity in 2011: each product is made for a given consumer, a given use, a given setting. The illustrated line is used to evoke its specific characteristics, succeeding in not weighing down the visual space that remains dominated by the product.
The 2013 collection is designed for minimal-industrial spaces in which sofas live in harmony with other design objects to define a unique and sophisticated style. The illustrations accompany the products defining the system of objects with which these naturally associate.