Brand identity 50 years
identity, logo design, corporate identity, illustration
photo Andrea Pancino; illustration Stefania Tonello
In 2015, on the occasion of the company’s 50th anniversary, Heads designed a special logo and came up with the metaphor of the tree, which, just like a company, needs to be deeply-rooted in order to grow, free and flexible.
The story of the company from which Divanidea was born is basically the story of a tree, a small seed planted in 1965 that slowly exploded to become a great company through the seasons and changes.