Brand identity

In 2014, Heads began working with Dotout, guiding the brand’s positioning in the cycling and ski segments.

The work began by defining the naming – Dot out: leaving behind your routine, switching off to make some time for yourself - moving on to the development of the logo and coordinated image. For the launch of the FW14 collection, Heads also came up with the communication concept that would accompany the brand in the years to come: Back in two hours, because a quick break from the grindstone can make your day much better.