Advertising campaign FW16

Dotout, the brand whose positioning, logo and coordinated image were managed by Heads, offers a vision of sport that is linked to rebelling from the daily routine, with its mantra being Back in two hours.

For the FW16 collection, Heads came up with and created a campaign with the core concept being the everyday nature of being sporty. The photos taken in the studio show the models in typical preparation poses, an activity that characterises the typical day of any athlete.