Advertising campaign SS16

Dotout, the brand whose positioning, logo and coordinated image were managed by Heads, offers a vision of the world of cycling that is linked to rebelling from the daily routine, with its mantra being Back in two hours.

For the SS16 collection, Heads came up with and created a campaign with the core concepts being daily life and the normality of being a cyclist. The photos taken in the studio highlight the garments and models’ expressions, setting them against a backdrop of undefined yet familiar, typical and daily surroundings.