Advertising campaign SS17

Dotout, the brand whose positioning, logo and coordinated image were managed by Heads, offers a vision of the world of cycling that is linked to rebelling from the daily routine, with its mantra being Back in two hours.

For the SS17 collection, Heads came up with and created a campaign that tells the story of a bike ride. The photos taken in the studio set the models in undefined surroundings, ideal to represent the inner world, the athlete’s mind and soul which - busy enjoying their passion - completely escape from the hassles of the daily routine.