
Client
EMC - Everything Must Change
Advertising campaign Baby FW22
Keywords
advertising, campaign, photo, catalogue
Year
2022
Credits
photo HEADS Production; styling Debora Cattelan
Flowers do not grow from plastic, but from its recycling they do, and that’s not all.
The Baby Fall Winter 2022 collection of EMC is inspired by the most interesting feature of plastic: the ability of being something new. Plastic can give a new contribution if it's recycled. A thought to deepen with children, in early ages too. A reflection that lead the shooting we did for baby wear of EMC.





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