Project

Advertising campaign Baby FW22

Keywords
advertising, campaign, photo, catalogue

Year
2022

Credits
photo HEADS Production; styling Debora Cattelan

Flowers do not grow from plastic, but from its recycling they do, and that’s not all.

The Baby Fall Winter 2022 collection of EMC is inspired by the most interesting feature of plastic: the ability of being something new. Plastic can give a new contribution if it's recycled. A thought to deepen with children, in early ages too. A reflection that lead the shooting we did for baby wear of EMC.