Advertising campaign FW16

The world has changed, and perhaps we have changed too.
The restyling of EMC’s brand identity became the pretext for giving a new meaning to the acronym and marking a return to values that are both traditional and very contemporary: simplicity, essentiality and awareness.

The brand’s philosophy is clear in the SS 2016 campaign: simple cardboard boxes are the excuse for inventing new games and spread good humour in an empty warehouse.