Advertising campaign FW17

The world has changed, and perhaps we have changed too.
The restyling of EMC’s brand identity became the pretext for giving a new meaning to the acronym and marking a return to values that are both traditional and very contemporary: simplicity, essentiality and awareness.

The children ironically interpret circus art in a setting recreated in studio, thanks to colourful backgrounds and themed props. A new energy merges with the style of the FW17 collection, thanks also to the styling of Maddalena Montaguti and the photos of Massimo Costoli.