Brand identity

In 2015, Heads manages an innovative kid’s fashion project: EMC - Everything must change. A new line of clothing of the long-standing Ellepi company, dedicated to children and teen-agers.

The key words of EMC are the paradigm of modernity: simplicity, essentiality and awareness. The world has changed, and perhaps we have changed with it. We need to go back to giving things their right value, think about the future and sustainability, avoid waste and excess, in every sense, even in behaviour and lifestyles.

Brand equity was supported by communication which is attentive and coherent to the positioning of the new brand in all its aspects.