Advertising campaign SS17

The world has changed, and perhaps we have changed too.
The restyling of EMC’s brand identity became the pretext for giving a new meaning to the acronym and marking a return to values that are both traditional and very contemporary: simplicity, essentiality and awareness.

The EMC Collections-Everything Must Change are characterized by natural materials and attention to new trends: everything must change and, at the same time, everything must remain the same. The brand’s philosophy is expressed in the SS 2017 campaign: in an industrial style location salvaged objects inspire simple games and imaginative scenes in the children.