Advertising campaign SS18

The world has changed, and perhaps we have changed too.
The restyling of EMC’s brand identity became the pretext for giving a new meaning to the acronym and marking a return to values that are both traditional and very contemporary: simplicity, essentiality and awareness.

Imagination and colour are the key words of the SS 2018 EMC campaign. The set is like an artist’s studio and a few elements – palettes, canvases, brushes and primary colours – are enough to instil the spontaneous creativity of children and the lively and carefree mood of the collection.