Heads / EMC SS22

Client
EMC - Everything Must Change

Project

Advertising campaign SS22

Keywords
advertising, campaign, photo, video, catalogue

Year
2022

Credits
photo Clara Melchiorre; styling Maddalena Montaguti; video Heads Production

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Fresh, colourful clothing and comfy, because playing and giving free rein to creativity is important.

The EMC SS22 collection is a tribute to what truly matters in childhood: imagination. In these shots, Clara Melchiorre enclosed the ability of children to colour in a world of let’s pretend. This is how, through the eyes of a child, asparagus become paintbrushes, an orange the sun.

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