identity, brand identity, corporate identity, illustration, photo
photo Francesco de Luca
Goland is the main Italian company dealing with the production, selection and distribution of swine genetics in the country.
Heads approached this very sectorial topic by adopting an unexpected language, in order to attract also a non-specialist audience. The coordinated image plays on the colours of the Italian flag to express the D.O.P. (Protected Denomination of Origin) value.
The photographic finish recalls the brand’s colours but also the effect of 3D vision, to express the idea of a new point of view, the need for an all-round vision of a complex theme.
Through a series of illustrations inspired by the animal world, we developed a funny series of merchandising.