Social FW20

The collaboration between Heads and GUM Design - a brand of bags and accessories of the Gianni Chiarini Group - continues for the FW20 season.

Its presence on social media reflects the irreverent and iconic spirit of the brand, highlighting the personality of each collection. The shots and contents made for digital channels are inspired by the contemporary woman and enhance Gum's bags. Thus a recognizable and strong image is nurtured, which coherently expresses the soul of the brand.