
Client
GUM Design
Social SS22
Keywords
social, facebook, instagram, photo, graphic design
Year
2022
Credits
photo Francesco De Luca, HEADS Production
Loved by mothers, stolen by daughters.
The SS22 social & digital strategy we designed for GUM, the Italian bags brand, wanted to reveal one of the hottest truths ever: daughters steal mothers' bags, and vice versa. The shooting and social media marketing strategy we created embraced not only the shared passion (in all senses) of fashion, but also the tenderness of the mother-daughter relationship.







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