Social case history

Since 2019 Heads manages the social communication of GUM Design, a bags and accessories brand of the Gianni Chiarini Group.

The classic models of leather goods become irreverent and iconic accessories: Gum bags are made of rubber and are dressed in trendy colors and prints. Every collection contains several capsules with a well-defined personality inspired by the urban world. From time to time, the contents for digital platforms support the moods of the collection, interpreted with highly distinctive shots and graphic treatments. The result is a feed with a strong visual identity, dynamic but always consistent with the spirit of the brand.