Advertising campaign FW13

Keywords
advertising, campaign, photo, illustration

Year
2013

Credits
photo Midivertounmondo; styling Valeria Rossi; illustration Daniele Frattolin

Between 2013 and 2014, Heads redesigned the profile of this children brand acquired by Gruppo Coin, giving it a high-end and more sophisticated connotation.

Lightness, dynamism, travel – concepts that the airplane on the brand’s logo would seem to suggest – were reinterpreted through a new language, characterised by the interaction between photography and illustrations.