Advertising campaign SS14

IANA, purchased by Gruppo Coin, is a children’s clothing brand.

Heads managed one repositioning route for the brand which intended to propose itself with a more refined and meticulous look, though offering products that range from street style to elegant bon ton.

The image of the campaign, website and catalogue, aims at the interaction of photographs and illustrations that in some way take back to the idea of flight, represented by the same brand with the small airplane.