Advertising campaign FW19

A warm winter day, a group of children and the love for craftsmanship. This is the context in which the FW19 campaign by Il Gufo, made by Heads, takes place.

The passion for manual work, the charm of creating and the dream of giving shape to emotions become the subject of the children's games. Inside an old greenhouse, transformed into a design studio, there’s now a small atelier where Serge Guerand's lens captures the spontaneous gestures and movements of the children dealing with threads, buttons and balls of yarn.

Games of light and shadows and encounters of warm and cold colors bring back a past with an authentic flavor in a timeless present.