Brand identity

Jaked is the technical swimwear brand that improves swimmers’ performance and has been chosen by absolute champions such as Federica Pellegrini, Frederick Bousquet and Fabio Scozzoli.

The brand vision has grown from focusing on the swimming world to include other fields and lifestyle, based on the same premises: constant improvement and overcoming the limits.

Since 2015, Heads has managed Jaked’s communication in every field, developing a highly recognisable visual identity as well as producing, together with designer Matteo Zorzenoni, the new prototype of the brand’s stores.