Brand identity

Client
LLG - Leading Luxury Group

Project

Brand identity

Keywords
identity, brand identity, corporate identity, graphic design

Year
2015

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Leading Luxury Group is the biggest beauty and luxury group in Italy and includes Limoni and La Gardenia: the company profile we designed for the group came out to be a multi-sensory object which through similitude and synaesthesia provokes visual, tactile, and olfactory perceptions.

Colour combinations emphasise the variety of the make-up palettes, material details stimulate palpable sensations of softness and freshness, as large cinematographic images suggest fragrances and scents.

The choice of papers and finishes make the publication more precious, such as the glitter paper cover that folds out into a poster and the separating pages made of silver paper.

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