Brand identity

Client
Lotto Sport

Project

Brand identity

Keywords
identity, brand identity, corporate identity

Year
2017

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The sportswear company commissioned Heads with the development of a procedure to more precisely define the identity of the mother brand Lotto and of its sub-brands Lotto Performance, Leggenda, Life’s, Aequiter, and Works.

Starting from redefining mission, philosophy and values of each brand, then we carried on to their application on different communication supports: the overall project gave birth to the first corporate Brand Bible, which includes the company profile and the coordinated identity handbooks of the six brands.

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