
Client
Lotto Sport
Brand identity
Keywords
identity, brand identity, corporate identity
Year
2017
The sportswear company commissioned Heads with the development of a procedure to more precisely define the identity of the mother brand Lotto and of its sub-brands Lotto Performance, Leggenda, Life’s, Aequiter, and Works.
Starting from redefining mission, philosophy and values of each brand, then we carried on to their application on different communication supports: the overall project gave birth to the first corporate Brand Bible, which includes the company profile and the coordinated identity handbooks of the six brands.








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