Brand Identity

Museo Bagatti Valsecchi, Casa Boschi Di Stefano, Villa Necchi Campiglio and Museo Poldi Pezzoli are four private homes turned into museums thanks to the generosity of their owners, who opened their art collections to the public.

In 2008 the City of Milan decided to create a network aimed at promoting Milan’s artistic heritage and museums.

Heads developed the coordinated image of the new museum network, starting from the element of a stylised key to express the collections’ private dimension and the privilege offered to visitors who can access them.